What are the different types of audience targeting?

Google Ads offers several types of audience targeting. The easiest way to understand Google’s audience targeting capabilities is to divide them into four categories: Google’s audience segments, Remarketing audiences, Similar audiences, and Combined segments.

Google’s audience segments include detailed demographics, in-market, affinity, and life events. Detailed demographics allow you to target people based on life and career stages. In-market segments are people who are getting ready to purchase specific products or services. Affinity audiences offer interest-based targeting based on users' likes and hobbies.

Remarketing audiences allow you to show ads to people who have previously interacted with your business. Similar audiences allow you to reach new people who have similar interests to your remarketing audience.

Combined segments allow you to combine multiple audience targeting options to create a custom audience.

Smart campaigns are a Google Ads campaign type designed to help small businesses promote their products and services online. They use Google's advertising technology to create and show ads across different networks, including Google Search, Maps, YouTube, Gmail, and partner websites.

Smart campaigns can be set up in minutes and use smart technology to monitor and improve the performance of your ads continuously. They also use automatic bidding and optimization to show the most relevant ads based on your campaign goal.

Smart campaigns bring you results based on your campaign goal, like getting customer calls, visits to your location, website sales or leads, or views on YouTube and partner websites. You can measure and adjust your Smart campaigns at any time.

Getting started with Smart campaigns takes just a few minutes. After the initial setup, Google Ads manages your campaign automatically.

To create a Smart campaign, sign into your Google Ads account. Under "All smart campaigns", click the + New Campaign button at the top. Follow the step-by-step instructions to create a campaign.

When customers search for businesses like yours on Google, your ad shows in search results. On Google Maps, your ad shows directly on the map or beneath the search results. You have the option of including your business address and phone number in your ad as well.

Smart campaigns have automatic features to help you manage your ads with minimal effort. You can set up your budget, choose your location preferences and add a few keyword themes. Based on these choices, Google Ads will show your ad to people looking for the products and services your business offers.

In summary, some of the benefits of using Smart campaigns include minimal input required to create an effective ad campaign, automatic targeting and bidding for a higher return on ad spend (ROAS), top-performing ads can be created in minutes, Smart campaigns reach people who are most likely to convert and automatic remarketing is available to target anyone who has previously visited your website.

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